KamaLabs

E-Commerce

Mikalu

Mikalu

mikalu Mikalu is a bedding online shop. It is my 4th startup. While all of my startup had been closed down, this one prevail. I started it initially as a way to help my sister with her then-bankrupt offline bedding business. She used to sell bed sheet and/or bed cover offline with a store in Cipadu. Sometimes, she also tried to promote it online via Facebook. Her business didn't run very well. She got drown in the competition (her store was located in one of the center of bedding industries in Indonesia). She got too many unpaid debt and no longer had enough capital to run the business. At that time, I was also just closing down my own business, Univind. So, I thought that I could help her by focusing on the online business. Unlike her previous offline business which need quite a lot of capital for production, online business doesn't really need that. With online business we could do a make-to-order business scheme. We make the product only after the customer paid for it. I proposed this idea to her and she agreed to do a joint online business. We named it Mikalu after her first son's name. In this startup my role is specific to all the IT and online marketing stuff, while her role is in production and general business development. I deal with the website development, server maintenance, search engine optimization, social media marketing, etc. The business runs pretty well from there. It has its ups and downs but it just keeps growing until now.
Layanan Startup
mikalu Mikalu.com is a bedding online shop. Mikalu sells bed sheet and bed cover throughout Indonesia. Most of the sales are done with dropshipping scheme. The dropshipping scheme works as follows: Reseller promote Mikalu's product as their own, when their customer order the product, the reseller purchase it from Mikalu. Mikalu would then process the order and ship the product directly to the reseller's customer. My job was to build a system for that dropship scheme. So, it is not just a basic usual traditional e-commerce system where they sell the products directly. It's more of an e-commerce with sales channeling system. The system was built using customized Wordpress + WP E-Commerce plugin. Beside the e-commerce system, I also designed the logo and developed the theme. I've make sure that the whole design pattern follows company's orientation. The logo design and color choice were chosen to reflect it's main target market, that is middle age woman. I made sure that the theme is search engine friendly enough to make it's content easily crawled and indexed by search engine bot.