KamaLabs

Text Analysis

Social Media Analytics Tool

This was a school project on Business Development Lab course in KTH, Stockholm. In this course, we were given task to build a real startup with a real product, real customers and solid business model. We had about 6 months to start everything from group forming, ideation, prototyping to product launching. So, the product idea that my team decided to work on was a social media analytics tool. The brand name  that we chose for this tool was LettuceMine, it was a pun of "Let-Us-Mine the social media data for you". With this tool, customer can track social media conversation about a keyword which they are interested in. They can see all sort of data analysis from those conversations. They can how many people are talking about a particular topic at any given time. They can see the sentiment analysis towards a topic. They can see the traction velocity of a topic to see beforehand if a topic will become a trend or not.