Mikalu.com is a bedding online shop. Mikalu sells bed sheet and bed cover throughout Indonesia. Most of the sales are done with dropshipping scheme. The dropshipping scheme works as follows: Reseller promote Mikalu's product as their own, when their customer order the product, the reseller purchase it from Mikalu. Mikalu would then process the order and ship the product directly to the reseller's customer.
My job was to build a system for that dropship scheme. So, it is not just a basic usual traditional e-commerce system where they sell the products directly. It's more of an e-commerce with sales channeling system. The system was built using customized Wordpress + WP E-Commerce plugin.
Beside the e-commerce system, I also designed the logo and developed the theme. I've make sure that the whole design pattern follows company's orientation. The logo design and color choice were chosen to reflect it's main target market, that is middle age woman. I made sure that the theme is search engine friendly enough to make it's content easily crawled and indexed by search engine bot.